The inclusion of AR in experiential marketing has given rise to a more captivating user experience that leaves an instilling imprint in the mind of the consumer. For a customer, being able to experience artificial elements in a real environment is a very different encounter than the marketing mediums they are exposed to on a day to day. AR infused experiential marketing activities is a welcome change that can broaden the end consumer’s outlook and has the potential to switch the way they perceive a brand completely.
This in turn plays an important part in influencing brand decision makers to lean towards its implementation in order to leave a lasting and unique impression of their brand’s identity in an uncertain market that’s prone to regular fluctuations in consumer tastes and preferences.
Let’s browse through some interesting AR based marketing campaigns that renowned brand’s have embraced. Check out the, “10 of the latest examples of augmented reality brand experiences”
Credits Publishing source: www.econsultancy.com Author: Nikki Gilliland