With the vaccine possibilities looking promising, when do you see your business revenue being back to Pre-Covid levels?
Already there 15%
April 202133%
Diwali 202128%
Jan 202223%
October Stats
Mood
How much sales/turnover are you expecting in 2021 compared to 2019?
More than 15% growth 25%
0-15% growth 28%
Same 13%
Negetive Growth 34%
Innovation
How has your innovation pipeline been altered keeping in mind a changed market and consumer?
A 360-degree change in how we approach our customer with their new changed habits33%
No Change really 25%
A marginal change in thinking and approach but not too much 42%
Product Categories
What are the product categories most likely to do well in the current quarter? (choose as many as you like)
Security and protection 7%
Home appliances & electronics17%
Home Improvement & furnishings3%
Fitness and sports gear 12%
Personal consumer electronics (mobiles/watches etc) 3%
Computer & IT 9%
Healthcare & Pharma 14%
Entertainment services 7%
Beauty and grooming products 2%
Apparel and accessories 3%
Grocery 14%
Toys and books for children 2%
Cars & vehicles 5%
Gifts 0%
ewellery 2%
September Stats
Mood
In your business, by when do you see out-of-home consumption getting to about 75% of pre-covid levels?
Diwali 20 12%
Jan 21 19%
April 21 41%
Diwali 21 28%
Media
As consumption picks up, which will be your preferred choice of advertising & comunication?
Continued focus on digital 47%
Outdoor and transit 4%
TV % Print 20%
Experiential & Engagement 29%
Pent-Up Demand
Do you believe there is pent-up demand in the market that will actualise as soon as lockdown is lifted completely?
Yes46%
No 54%
Urban-Rural
How long do you think it will take for the growth in urban consumption to overtake rural?
3-4 months 4%
5-6 months7%
More than 6 months89%
August Stats
Last Updated on 9th Feb at 05:05 AM
Mood
Compared to your pre-covid plans, how many new brand / variant etc launches will you launch in 2020-21?
More than pre-covid plans 9%
Same as pre-covid plans 36%
A little less than pre-covid plans 18%
A lot less than pre-covid plans 36%
Overall
In the Diwali season coming up, how much do you expect to spend on advertising & marketing activities?
More than 2019 Diwali11%
Close to 75% of 2019 Diwali 56%
Close to half of 2019 Diwali 22%
Close to 25% of 2019 Diwali 11%
Field Visits
When was the last time you did a field / market visit?
Recently, within the last 2 months 22%
Not yet, will do in August / September9%
Around Diwali6%
No plans to do one anytime soon 63%
July Stats
Mood
In the Diwali season coming up, how much do you expect to spend on advertising and marketing activities?
More than 2019 Diwali8%
Close to 75% of 2019 Diwali20%
Close to half of 2019 Diwali35%
Close to 25% of 2019 Diwali36%
Online
How much of your advertising & marketing spends would be spent on Digital Marketing in the next 6 months?
75 to 100% of spends26%
50 to 75% of spends26%
25 to 50% of spends32%
0 to 25% of spends16%
Offline
When do you see your brand starting to spend on Offline Marketing - Experiential Marketing / Brand Activation / Consumer Engagement / Rural Marketing / Door-to-door selling etc?
We are already out there6%
August-September12%
Around Diwali16%
Not before the new year67%
June Stats
Mood
In the upcoming quarter of July-August-Sept 2020... For the category in which your Brands are, TOTAL SALES will be...
More than the same quarter in 201919%
75% to 100% compared to the same quarter in 201925%
50% to 75% compared to the same quarter in 201923%
Less than 50% compared to the same quarter in 201932%