With the vaccine possibilities looking promising, when do you see your business revenue being back to Pre-Covid levels?

Already there 15% April 2021 33% Diwali 2021 28% Jan 2022 23%

How much sales/turnover are you expecting in 2021 compared to 2019?

More than 15% growth  25% 0-15% growth  28% Same 13% Negetive Growth 34%

How has your innovation pipeline been altered keeping in mind a changed market and consumer?

 A 360-degree change in how we approach our customer with their new changed habits 33% No Change really 25% A marginal change in thinking and approach but not too much 42%

What are the product categories most likely to do well in the current quarter? (choose as many as you like)

Security and protection 7% Home appliances & electronics 17% Home Improvement & furnishings 3% Fitness and sports gear 12% Personal consumer electronics (mobiles/watches etc) 3% Computer & IT 9% Healthcare & Pharma 14% Entertainment services 7% Beauty and grooming products 2% Apparel and accessories 3% Grocery 14% Toys and books for children 2% Cars & vehicles 5% Gifts 0% ewellery 2%

In your business, by when do you see out-of-home consumption getting to about 75% of pre-covid levels?

Diwali 20 12% Jan 21 19% April 21 41% Diwali 21 28%

As consumption picks up, which will be your preferred choice of advertising & comunication?

Continued focus on digital 47% Outdoor and transit 4% TV % Print 20% Experiential & Engagement 29%

Do you believe there is pent-up demand in the market that will actualise as soon as lockdown is lifted completely?

Yes 46% No 54%

How long do you think it will take for the growth in urban consumption to overtake rural?

3-4 months 4% 5-6 months 7% More than 6 months 89%

Compared to your pre-covid plans, how many new brand / variant etc launches will you launch in 2020-21?

More than pre-covid plans 9% Same as pre-covid plans 36% A little less than pre-covid plans 18% A lot less than pre-covid plans 36%

In the Diwali season coming up, how much do you expect to spend on advertising & marketing activities?

More than 2019 Diwali 11% Close to 75% of 2019 Diwali 56% Close to half of 2019 Diwali 22% Close to 25% of 2019 Diwali 11%

When was the last time you did a field / market visit?

Recently, within the last 2 months 22% Not yet, will do in August / September 9% Around Diwali 6% No plans to do one anytime soon 63%

In the Diwali season coming up, how much do you expect to spend on advertising and marketing activities?

More than 2019 Diwali 8% Close to 75% of 2019 Diwali 20% Close to half of 2019 Diwali 35% Close to 25% of 2019 Diwali 36%

How much of your advertising & marketing spends would be spent on Digital Marketing in the next 6 months?

75 to 100% of spends 26% 50 to 75% of spends 26% 25 to 50% of spends 32% 0 to 25% of spends 16%

When do you see your brand starting to spend on Offline Marketing - Experiential Marketing / Brand Activation / Consumer Engagement / Rural Marketing / Door-to-door selling etc?

We are already out there 6% August-September 12% Around Diwali 16% Not before the new year 67%

In the upcoming quarter of July-August-Sept 2020... For the category in which your Brands are, TOTAL SALES will be...

More than the same quarter in 2019 19% 75% to 100% compared to the same quarter in 2019 25% 50% to 75% compared to the same quarter in 2019 23% Less than 50% compared to the same quarter in 2019 32%